Over the course of six years, I played a pivotal role in reshaping Cadence’s employer brand—transforming it from a dated, dot-com-era presence into a dynamic, people-first brand that resonated with modern talent. As I grew from intern to project manager, I led initiatives that elevated storytelling, digital presence, DEI visibility, and intern engagement, while contributing to the company’s recognition as a Great Place to Work.

Cadence’s employer brand lacked visual appeal, modern messaging, and consistency across platforms. It didn’t reflect the vibrant culture or forward-thinking innovation happening within the company. The challenge was to modernize and humanize the brand without losing its legacy values, while also attracting next-generation talent and maintaining credibility with seasoned industry professionals. Additionally, the employer brand needed to stand out in a competitive high-tech hiring market and align with Cadence’s growing DEI goals and employee advocacy initiatives.

Our team needed to:

Modernize and humanize the brand without losing legacy values. Attract next-gen talent while maintaining credibility with seasoned professionals. Increase visibility and differentiation in a competitive high-tech hiring market. Align communications with emerging DEI goals and employee advocacy programs.

To reflect Cadence’s evolving culture and the values of today’s workforce, I implemented a human-centered, multi-channel strategy rooted in authenticity, inclusion, and storytelling. The approach balanced internal engagement with external visibility, elevating employee voices and showcasing real workplace experiences. This included revamping key digital assets, enhancing brand messaging, and amplifying Cadence’s culture through press, social campaigns, strategic partnerships, and high-impact events.

As part of the employer brand refresh, I helped introduce dynamic, forward-looking taglines such as “Make Your Mark,” “Building Tomorrow’s Technology Today,” and “The Future is Yours.” These lines became foundational messages across Cadence’s careers website, internal communications, and social media—serving as rallying calls for innovation, inclusion, and purpose. I collaborated on nationwide photo shoots, led website redesigns, and developed over 100 pieces of branded content, all aligned with the company’s refreshed tone and core values. This cohesive storytelling strategy helped elevate Cadence’s voice in a highly competitive talent market while energizing employee engagement from within.

I led employee photo shoots across Cadence’s U.S. offices to capture authentic workplace moments and emphasize real voices. I partnered with design teams to refresh the careers website and visual identity using updated brand guidelines. I also rewrote core site messaging to better reflect Cadence’s inclusive, people-first culture, ensuring consistency across all touchpoints.

To support underrepresented communities and early-career talent, I led communications for major DEI initiatives such as the Diversity in Technology scholarship and executive pay equity announcement. I also marketed Cadence’s presence at national recruiting conferences like NSBE, SHPE, and SWE by creating event kits and branded DEI materials. My storytelling efforts elevated underrepresented employee voices and guided the creation of visual assets that reinforced inclusion.

I spearheaded the design of Cadence’s first Global Intern Portal, improving both content and usability for managers and interns. I also produced and marketed the Global Intern Showcase, which drew over 3,800 views worldwide and significantly boosted regional engagement. Additionally, I coordinated intern swag kits, onboarding journeys, and executive Q&A sessions—strengthening early talent retention through thoughtful brand experiences.

I created and curated over 100 pieces of content focused on employee experience, DEI, recruiting, and culture. This included social campaigns, blog stories, and messaging for award submissions and press coverage. My work contributed to brand visibility on platforms like LinkedIn, Glassdoor, and Great Place to Work, and helped Cadence gain recognition in media outlets such as FORTUNE, Built In, and The Irish Times.

The refreshed employer brand resulted in a 150%+ increase in engagement on branded content during key campaigns. The Global Intern Showcase became Cadence’s highest-performing early talent initiative, with over 3,800 global views. I contributed to the messaging and strategy that supported Cadence’s continued recognition on FORTUNE’s 100 Best Companies to Work For. Our branded presence at DEI-focused conferences reached over 8,000 attendees annually, and the refreshed visual and verbal identity became a consistent presence across internal platforms, LinkedIn, Glassdoor, and Great Place to Work.

My work helped secure media placements that amplified Cadence’s brand on a global scale. This included features in Forbes (Tech Company Makes Bold Change to Drive Diversity), Great Place to Work (Supporting Employee Mental Health in a Year of Crises), and coverage in Yahoo, The Economic Times, and The Irish Times. Internally, stories published on the Life at Cadence Blog highlighted employee experiences and DEI commitments, bringing visibility to the company’s inclusive and forward-thinking culture.