Super Pets Day

Inaugural Community Event

Overview

Super Pets Day was Pets In Need’s first large-scale, superhero-themed adoption event, uniting local shelters, sponsors, and the community for a day of celebration and impact. As Marketing Manager, I helped drive over $15,000 in fundraising, secure media coverage from NBC Bay Area, and support the adoption of 8 pets. The campaign also engaged 12+ sponsors, reached tens of thousands through email and social media, and generated strong community turnout for the pet costume contest, adoption showcase, and interactive Super Pet fundraising contest.

Role: Marketing Manager
Focus Areas: Event Marketing · Content Strategy · Fundraising · Media Relations · Cross-Promotion · Community Engagement

  • SUPER PETS DAY

    Role: Marketing Manager
    Focus Areas: Event Marketing · Content Strategy · Fundraising · Media Relations · Cross-Promotion · Community Engagement

    Super Pets Day was Pets In Need’s inaugural large-scale community adoption event, bringing together multiple Bay Area animal shelters, local sponsors, and the public for a superhero-themed celebration of animal welfare.

  • >>>>>>>>>

  • Driving Turnout for Themed Event

    Pets In Need faced several marketing challenges in executing this large-scale community adoption event. The team needed to generate strong public turnout. Coordinating clear and consistent messaging across multiple partner organizations added complexity, especially given the event’s new and playful superhero theme.

  • Big Goals, Big Hurdles

    Additionally, the team had to craft engaging content that resonated with a broad audience while working to secure sponsorships and fundraising support.

  • Strategy

    >>>>>>>>>

  • My Contribution

    I played an integral role in the planning, content development, and on-the-ground execution. My key contributions included:

  • Asset Development & Coordination

    Worked closely with designers and photographers to develop visual materials for use across digital, print, and on-site environments. Oversaw branding consistency and storytelling across channels.

  • Marketing Content Creation

    I crafted and edited copy for the event landing page, press announcements, social media, email campaigns, and printed materials, ensuring consistency in messaging and tone across all platforms.

  • Social Media & Email Strategy

    Developed and scheduled promotional content for social media (80,000+ combined followers) and email communications (23,000+ subscribers), highlighting event features, sponsor spotlights, and adoption-ready pets.

  • Event Execution

    Assisted with vendor and sponsor coordination, shelter logistics, adoption zone setup, and live content creation during the event.

  • >>>>>>>>>

  • $15K+ Raised

    Over $15,000 raised through sponsorships, vendor participation, and a donor-driven Super Pet campaign to benefit Pets In Need animal shelter.

  • Results 1

    8 Adoptions

    8 pets adopted during the event from participating rescue groups

  • Media Coverage

    Featured media coverage from NBC Bay Area and popular community calendars, including Funcheap SF and The Almanac

  • 12+ Sponsors

    Engaged over 12 sponsors and partners, including: Lenity, SpotDraft, Pet Food Express, State Farm (Charlotte Russell), Canid Roots, Barebottle Brewing Co., Guinea Loft, Bow Wow Meow, Pink Paws, K-9 Reunite, Copper’s Dream Animal Rescue, Muttville, and County of Santa Clara Animal Services

  • Big Turnout

    Strong community turnout and participation in the Pet Costume Contest and adoption showcase

"Across the nation, pet adoptions are down and our shelters are overcrowded. We're doing everything we can to get the word out about pet adoption.”

-Ali K. Director of Communications

Featured Coverage

NBC Bay Area: “Inaugural ‘Super Pets Day’ Sees Big Turnout in Menlo Park”
Published June 23, 2024

NBC Bay Area covered the first-ever Super Pets Day, a public adoption and outreach event hosted by Pets In Need in Menlo Park. The event drew a large crowd of Bay Area pet lovers and highlighted the urgent need to adopt animals from overcrowded shelters. As the marketing manager, I led the event promotion strategy—including media outreach, community partnerships, and campaign messaging—to drive attendance and press coverage.

Our team positioned the event as both fun and mission-driven, resulting in significant visibility and new potential homes for both young and senior pets. The success of the event reinforced the impact of community storytelling and themed engagement in support of animal welfare.

Previous

Digital Experience & Program Innovation
Next

Integrated Campaigns & Performance Marketing