Media & Public Relations
Strategic Communications
My Experience
From securing high-profile media coverage to crafting brand-forward messaging, I’ve developed and led public relations strategies that amplify organizational visibility, build trust, and generate real-world impact.
At Pets In Need, I successfully landed features with outlets including KRON4, NBC Bay Area, and Redwood City Pulse, significantly boosting the organization’s regional profile and reinforcing its credibility in the community. I partnered with spokespeople, shaped media narratives, and aligned our external messaging with internal values—ensuring consistency across press, social, and donor communications.
My PR experience also extends to executive communications—writing speeches, internal memos, and public-facing statements for leaders across sectors. At Cadence, I collaborated with senior leadership and external partners to produce messaging that appeared in Fortune, The Economic Times, The Irish Times, and on the Great Place To Work® platform, aligning employer brand initiatives with global media visibility.
My Approach
To me, public relations is about building genuine connections between people and brands. It's not just about managing reputation—it's about telling the right story at the right time, to the right audience, in a way that feels both strategic and authentic.
Here’s how I approach PR:
Narrative-first: Every campaign, pitch, or press release starts with a strong story—rooted in truth, tailored for impact.
Relationship-driven: I believe in nurturing strong media and community relationships that lead to meaningful, long-term coverage—not one-off hits.
Crisis-aware, opportunity-ready: I know how to anticipate challenges, manage sensitive communications, and identify PR moments that can elevate a brand.
Whether it's pitching a feel-good feature, preparing a spokesperson for an interview, or navigating a public-facing announcement, I bring empathy, clarity, and strategic insight to every stage of the process.
Media Coverage
