Visual Content & Design Strategy
My Experience
From strategic concept to final asset delivery, I’ve led the creation of hundreds of visual assets—including digital ads, social media graphics, video content, event collateral, and brand-forward campaign visuals. At organizations like Cadence and Pets In Need, I’ve partnered with photographers, videographers, designers, and developers to bring stories to life visually—ensuring each piece aligns with campaign goals, brand identity, and audience expectations.
I’ve directed full-scale visual campaigns that range from multi-platform social fundraising pushes to large-scale event promotions. I’ve also produced one-off materials like adoption flyers, merchandise designs, motion graphics, and internal presentation decks, often under tight deadlines and across multiple stakeholders.
My formal design education (in progress) and hands-on experience with tools like Adobe Creative Suite, Canva, Figma, and UX platforms allow me to create and collaborate seamlessly. I’m equally comfortable concepting a campaign from scratch or refining an established design system.
My Approach
I see design as more than decoration—it's a form of storytelling, a method of persuasion, and a powerful way to convey emotion and meaning at a glance.
Here’s how I approach visual content:
Purpose-first: Every asset starts with a clear goal—whether it’s engagement, awareness, conversion, or education.
On-brand, always: I maintain visual consistency across channels while adapting flexibly to the needs of different audiences.
Collaborative and iterative: I thrive in cross-functional teams and enjoy building alongside creative partners—whether it’s refining a mood board or giving feedback on layout and tone.
Great design should feel intuitive and intentional. Whether it’s a quick-turn Instagram story or a high-stakes presentation, I aim to make every piece not just visually appealing—but effective.
Featured Designs
